Read The Introduction

Select a Page:





My recruiting agency receives approximately twenty to thirty resumes daily, both solicited and unsolicited in each of our several branches. The majority of these resumes are scanned into our database for future consideration and a few are immediately sent to clients or potential clients. A very few of these resumes are quite good, but the vast majority of those resumes will be reworked and/or reformatted before submission to potential employers. The basic information is often present, but the resume is usually a list of what the writer has done, followed by a catalog of unsupported superlatives. In our firm, the candidate will be contacted for a personal interview by one of our recruiters to fill in the missing information that will make the resume stand out. Only then will the resume be ready for consideration by a potential employer

It is not surprising that so many resumes are not ready for submission to potential employers as most resumes are written at a stressful time. Many of the writers have just lost their jobs, just decided to change jobs, just relocated to a new city, or just recently been contacted by a recruiter. The writer may not have composed a resume in many years. The new resume is written under stress, thrown together in a hurry, and possibly reviewed by a supportive family member. This is not a good environment for preparing an effective resume.








The ugly truth is that no one will hire you just because you are a nice person and you need a job to support your family. To the potential employer, you are a business investment. Your cost to the employer includes your salary: payroll costs, such as taxes and mandatory payroll insurance; and your benefits. If you also want a car, secretary, cell phone, and relocation expenses, your cost to the employer goes up further. These costs, and more, will have to be recovered by the employer. There is not a fixed target for the potential employer's return rate on such an investment, but most employers will seek a minimum of 100 percent or at least twice your cost.

As a result, the potential employer will only consider your resume for one of three reasons:

  1. You will make them more profitable
  2. You will provide them with more revenue
  3. You will make their organization more efficient

If the potential employer is a government or nonprofit organization, they may also look for evidence that you will likely increase or improve their constituent services.

Thus, your resume will have to spell out, in some detail, clear evidence that shows the potential employer "what's in it for them."

The convincing evidence of what you might contribute to a new employer lies in how you have contributed profits, revenue, or efficiency in your past employment situations.

If your perceived return on investment is high enough, the potential employer may consider creating a job for you.





If you are a new graduate, you must make your potential appear obvious through your achievements, internships, academic excellence, activities, leadership roles, and effective team work. You will need to show you are an achiever and construct your resume to demonstrate your potential.

This book is designed to assist you in preparing your resume in two ways.

First, I will teach you how to construct your resume so that it will not get lost in the millions of resumes on the Internet job boards and in company resume databases. You will learn to present your work history and credentials so that your resume will surface in electronic resume retrieval programs and allow you to be considered when your background or potential is appropriate.

Second, I will show you how to convince the prospective employer that you will be a good investment.

Remember, the point of your resume is to present your qualifications in the best possible light so you can get to the next step either a request to complete the company application or a request for a personal job interview. If you have used the principles in this book and have gotten to that point, then we have both been successful.